‘Crowdfunding’: Noves formes de finançament

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Un article de Trina Milan. El terme crowdfunding significa, en l’acrònim anglès, financiació col·lectiva, microfinanciació o micromecenatge. Ës la conseqüència de la cooperació col·lectiva que va nèixer de la participació voluntària en projectes a la xarxa, que es va convertir en economia...

Creative Selling, or Selling Out? Social Media and Art

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Image courtesy of www.sothebys.com Amber Daines has spent a good part of the past decade working with visual artists and galleries, both in the virtual and ‘bricks and mortar’ spheres across several countries. She was curious to get the latest thinking on whether the traditional art gallery...

Media140 Third Sector … The Virtual Version

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images courtesy of Iain Weir Photography We at Media140 are constantly raving about the greatness of the real-time web and its unprecedented ability to make photos, video and sound bites instantly available from any location equipped with an internet connection. Given that, it would be absurd for anyone...

Dim Sum, Social Media and History in the Making

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The first of a series of #Media140 mini-events kicked off last Wednesday on the 13th of January at Ping Pong Dim Sum in the Square Mile to a warm welcome from a London crowd. These mini-events will focus on journalism, brands, advertising, media, technology, politics, the third sector and education. They...

Power to the People? Why Clever Brands simply cannot afford to ignore the Conversation any longer

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We saw a watershed of sorts in our brave new real time world last week, with the online response – both to Trafigura’s super injunction against the Guardian and the Daily Mail’s shockingly misjudged column on the death of Stephen Gately – showing that networks like Twitter now wield tangible power...

Promoting ProjectTwenty1: Cineastes leverage Social Media too

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For Media140, our Stateside correspondent, Laura Gesin, is doggedly pursuing entrepreneurs, artists and producers who are using Social Media to effectively raise the profile of a diverse range of projects. The first interview in the series – with Mary Ann of Maryanna’s Tea in Point Pleasant, NJ - was...

#savejack! How one local Radio Station turned to Twitter to build a committed Community and lure more Listeners

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These days, there is no shortage of serious MSM broadcasters, from CNN through SkyNews to Channel4 and the BBC, using Twitter, both to source and to disseminate news (even though not that long ago, most of them still treated Twitter as if it were some sort of overgrown, adolescent craze..) JACKfm in...

MySpace is Dead! Long live………? Long live MySpace? The ever changing challenge of engaging Gen Y

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It is now more than 15 years since the term “Generation Y” was coined to identify the massive, upcoming wave of BabyBoomers’ babies. Nevertheless, the frantic quest to attract the attention of these digitally engaged, net-savvy, attention-span challenged young consumers has continued unabated ever...