La mayoría de las empresas todavía 'fingen' en el uso de medios de comunicación social

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Imagen cortesía de Cuando Harry encontró a Sally, 1989 (Cortesía de Castle Rock Entertainment) Per: Lisa Zilberpriver Traducció: Rosa Lizandra Las empresas tienen miedo a los medios de comunicación social y su implicación se limita a una relación falsa con el único propósito de “estar en...

Creative Selling, or Selling Out? Social Media and Art

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Image courtesy of www.sothebys.com Amber Daines has spent a good part of the past decade working with visual artists and galleries, both in the virtual and ‘bricks and mortar’ spheres across several countries. She was curious to get the latest thinking on whether the traditional art gallery...

Adventures in the Wild, Wild West: Media140 Perth

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Courtesy of our media partner Lush TV Perth is the capital of Western Australia, six hours’ flight from Sydney and listed as the most isolated city on the planet. This did not put the Media140 team off organizing and creating a one-day conference there on February 25, 2010. Over 300 guests filled the...

Mobile Online Shopping – It's a Moving Experience

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Are you out and about, reading this post on a smartphone? If so, you are part of a growing number of consumers – one in four in the United Kingdom – whom businesses can no longer afford to ignore. However, playing the mobile marketing game carries some risks – other retailers are now in...

The Italian Job – Media140 Style

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‘You were only supposed to blow the bloody doors off!’ says famed entrepreneurial scoundrel Charlie Croker played by Michael Caine in the 1969 British gold-heist classic, The Italian Job. The film and that infamous line – which still ranks among Britain’s most quoted – are where my...

Dim Sum, Social Media and History in the Making

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The first of a series of #Media140 mini-events kicked off last Wednesday on the 13th of January at Ping Pong Dim Sum in the Square Mile to a warm welcome from a London crowd. These mini-events will focus on journalism, brands, advertising, media, technology, politics, the third sector and education. They...

The F-word and How to Get it (Followed, that is)

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Social media might be a relatively new addition to our personal and business lives but it already has an etiquette. Fall foul of a few unwritten rules and you could end up with egg on your face, or – in the case of a corporate body – a severely damaged bottom line. Fortunately, along with...

Oil Riggers or Astronauts? Do Brands really need specialist agencies to blow up the Social Media asteroid?

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The advent of the Social Web has seen an explosion in new, new media agencies, clamouring to tell brands how to make the most of these shiny new marketing opportunities: just what should they be Tweeting? How best to work that Facebook fan page? But it’s hardly rocket science, or is it? And where does this...